Email marketing
Email marketing agency in Amsterdam.
You already paid to win these customers once. Email is how you keep them, the highest-margin channel in your business, because the audience is yours and the send is nearly free.
For most e-commerce brands, email should quietly produce a quarter or more of revenue. When it doesn't, the reasons are usually the same: a welcome flow that's one lonely discount email, carts abandoned in silence, and campaigns that only show up during sales. All fixable, and the fix keeps paying because email compounds: every flow you build works every night after.
We build and run email programs, mostly in Klaviyo, where we work daily, for e-commerce and service businesses in the Netherlands and across Europe.
What we build
- Core flows: welcome, abandoned cart and checkout, browse abandonment, post-purchase and win-back, written to sell without sounding desperate.
- Campaigns: a steady calendar your list actually wants, planned around your products and seasons, not just discounts.
- Segmentation: the right message to the right group, so engaged subscribers hear from you more and tired ones aren't burned out.
- List growth: signup forms and offers that trade real value for the address, wired into your site properly.
- Deliverability: authentication, list hygiene and sending practices that keep you in the inbox instead of the spam folder.
How we work
We audit what you have, build the flows in priority order (the ones closest to money first), then run the campaign calendar month to month. Reporting is in euros attributed conservatively, not in opens: open rates have been decorative since Apple started auto-loading pixels, and we don't celebrate decorations.
Email multiplies the rest of your marketing: the customers your Meta ads and Google Ads win once become repeat buyers, which quietly raises what you can afford to pay for every new customer. That loop is how brands outspend competitors without losing money.
If your store runs on Shopify, we're at home there too; we build Shopify stores and wire Klaviyo into them properly, events, feeds and all.
Frequently asked questions
Which platform do you work with?
Mostly Klaviyo, which we use daily and consider the strongest choice for e-commerce. We can work in other platforms, and we'll tell you honestly whether switching is worth it (often it is, sometimes it isn't).
How much revenue should email produce?
A healthy e-commerce email program typically drives 20 to 30 percent of revenue, flows and campaigns combined. If you're well under that, there's usually meaningful money sitting in unbuilt flows.
Is email worth it for non-ecommerce businesses?
Yes, differently: for service businesses it's follow-up sequences, review requests and staying front-of-mind for long buying cycles. Smaller volume, high leverage.
What about GDPR?
We set up consent, unsubscribes and data handling properly for the EU. It's not optional, and done right it also improves deliverability, since a list that opted in is a list that opens.
Let's talk
Ready to get more clients?
Book a 30-minute call. Whether you want a fixed-price project, an ongoing partner or something custom, we'll tell you straight whether we can help.
No lock-in. No long contracts or minimums.