Local SEO
Local SEO services in Amsterdam.
When someone searches for what you do plus where you are, three businesses get shown on the map and everyone else gets scrolled past. Local SEO is how you become one of the three.
For a local business, the Google map pack is the highest-intent shelf space that exists: people searching there are ready to call, book or walk in. Yet most profiles behind it are half-finished: three photos, a category chosen in 2019, services never filled in. That's the opportunity. Local SEO is unglamorous, systematic work that most competitors simply never do.
What local SEO includes
- Google Business Profile optimisation: the right categories, a complete profile, a full services list with descriptions, photos and weekly activity.
- Reviews: a simple, steady system for earning them, because volume and recency both rank and convert.
- Citations: consistent name, address and phone details across the directories and platforms that matter in the Netherlands.
- On-page local SEO: your city and services in the places on your website where Google looks first, plus LocalBusiness schema.
- Local landing pages: real, useful pages for each service and area you serve, interlinked so your local relevance is obvious.
How we approach it
We benchmark first: where you rank on the map across your service area, how your reviews and photos compare to the top ten, and which quick wins are sitting open. Then we work through profile, website and citations in that order, and put a weekly rhythm behind the things that compound: posts, photos and reviews. You get before-and-after map rankings, not a vague activity report.
Start with the foundation
Our fixed-price local SEO foundation (€800, about two weeks) covers the one-time setup: Google Business Profile optimisation, citation and NAP cleanup, and local on-page work with schema. From there, ongoing local SEO is optional, month to month, for businesses that want to keep pushing rankings in competitive areas.
Local SEO gets dramatically stronger with a good website behind it: a fast site built to convert turns map visibility into actual bookings. We do both, for businesses in Amsterdam and across the country, from Haarlem to Eindhoven.
Frequently asked questions
What is the map pack and why does it matter?
The block of three businesses with a map that Google shows for local searches, above the normal results. It captures a large share of clicks and calls for 'near me' and 'service + city' searches, which are exactly the searches that turn into customers.
How long before map rankings improve?
Profile fixes can move things within weeks; competitive areas take a few months of steady reviews, content and citations. Local SEO is usually faster than classic SEO because most competitors are asleep at the wheel.
Do I need a physical address?
You need a real connection to the area: a premises or a genuine service area. Google has rules about addresses, and faking them gets profiles suspended, so we work strictly within them. We'll tell you honestly what's possible for your setup.
Can you get me more reviews?
We set up the system: when to ask, how to ask, and making it one tap for the customer. The reviews themselves have to be real; fake reviews are a fast way to lose the profile that feeds you.
Let's talk
Ready to get more clients?
Book a 30-minute call. Whether you want a fixed-price project, an ongoing partner or something custom, we'll tell you straight whether we can help.
No lock-in. No long contracts or minimums.