TikTok ads
TikTok ads agency in Amsterdam.
TikTok is where attention is cheapest and creative standards are highest. We run TikTok ads that feel native to the feed and report in revenue, not views.
TikTok isn't a teenagers-dancing app anymore; it's a discovery engine where a significant share of Dutch consumers now find products, places and services. CPMs are still lower than Meta's in most niches, which makes it the cheapest large-scale attention available, if your creative deserves it.
That last part is the catch. TikTok punishes ads that look like ads. Winning here means making content that belongs in the feed: fast, real, a little rough around the edges. We handle that whole loop: concept, script, creator briefing, campaign setup and the numbers.
What we do
- Campaign strategy and setup: objectives, audiences, and a testing structure that finds winners fast.
- Creative direction: hooks, scripts and briefs for UGC-style content that performs.
- Spark Ads: run winning organic-style posts as ads without losing the native feel.
- Pixel and events setup, so campaigns optimise toward purchases, not watch time.
- Honest evaluation against your other channels: TikTok has to beat the alternatives to keep the budget.
Who it's for
Best fit: e-commerce products with visual appeal, food and lifestyle brands, apps, and local businesses with personality. If your buyer is a 55-year-old procurement manager, we'll tell you to spend the money on Google Ads instead. Recommending the right channel is the job; defending a channel is not.
TikTok works best as part of a system: it creates demand, search captures it, and email keeps it. We run it that way from Amsterdam for brands across the Netherlands and the EU.
Frequently asked questions
Does TikTok work for selling, or just awareness?
It sells, with the right product and creative. Dutch e-commerce brands run profitably on TikTok today. It's strongest for impulse-friendly products under about €100 and for driving discovery that converts later through search and email.
Do we need to make the videos ourselves?
No. We brief and coordinate creators, repurpose your existing content, or script simple phone-shot formats that outperform polished studio ads on this platform.
What budget makes sense?
From around €1,000 per month in ad spend for testing. TikTok's algorithm needs volume to learn, so very small budgets stall; if that's your situation we'll suggest a better starting channel.
Let's talk
Ready to get more clients?
Book a 30-minute call. Whether you want a fixed-price project, an ongoing partner or something custom, we'll tell you straight whether we can help.
No lock-in. No long contracts or minimums.